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Beyond Connectivity! Why telecoms in India need to rethink their revenue generation strategy?

Looking into the recent past, Indian Telecom Supreme Authority TRAI announced that the Telecom sector’s revenue slips 7 percent in 2018: (Ref: https://bit.ly/2NtEHWq)

According to the expectations of Industry experts, a huge growth was projected in Telecommunications sector worldwide for (FY 2019). However, it is evident that in comparison to Telecommunications, industries such as IT, Healthcare & Manufacturing are leading and are one step ahead in the aspect of revenue generation. Now, it’s the turn of Telecom Sector to understand the root cause for low performance.

Analyzing the scenarios that support the above statement at the grass root level, segregating the industry’s performance geographically, a country like India with a population of 1.3 billion where more than 80% (number on rise) of the population is using mobile phones and other digital services, an analysis must be initiated by the top shots of the industry as to why we are still lagging behind? For a country that excessively uses the internet and mobile phones, the sector should be making a good profit. However, this has not happened. Why?

To be a leader in the market, any industry would require innovation, design, creativity and most importantly, enhanced customer experience and consumer satisfaction to meet the increasing demands of the customers. This has become a great challenge for enterprises today. With Digital Transformation making its mark as the competitive advantage, it’s time to go beyond the obvious and attempt something new, which is only possible by enhancing customer experience. Clearly, Telcos can achieve greater output with increased customer centricity, business agility and operational efficiency that comes with Digital Transformation.

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Improving Customer Experience!

Most of the enterprises are in business today with a one point agenda of reducing the price of their services with various plans, packages, offers and more. This is an old formula and a survival strategy used by Telcos since two decades to increase their customer base.

Quicker resolution

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Our platform offers comprehensive communication and connects customer service, utility billing, and home services, assisting in the quicker resolution of customer issues and the expansion of value-added services. Your revenue soars, and interaction is now a part of your bills.

With almost three decades of experience developing strategic digital solutions for our clients, we know how to use interactive video to make highly effective digital experiences for the utility sector. To know more, watch the video.

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About Intense Technologies Limited
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Intense Technologies is a publicly listed, AI-first, Platform-driven Services Company specializing in mission-critical solutions for communications, data management, and process automation across the BFSI, Telecom, and Government sectors. Through its innovative platforms, the company impacts a billion lives daily and processes over $25 billion in revenue data annually. Recognized by leading industry analysts such as Gartner, IDC, Aspire, Celent, and Omdia, Intense continues to empower enterprises with best-in-class IP-enabled platforms and services to help them achieve their digital-first goals. Serving clients across four continents, Intense Technologies has helped leading banks achieve three-digit crore savings by centralizing and optimizing their customer communication processes. The company handles the delivery of 1 billion notifications annually, generates 50 million statements monthly, and has successfully onboarded over 1 billion subscribers.

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