
In10s’ UniServe™ Reach & Connect Platforms Earn Recognition in Omdia Universe: CPaaS Providers, 2025 Report
Intense Technologies Limited, a leading AI-first, platform-driven services company, has been recognized for the first time in the prestigious Omdia Universe: CPaaS Platform Providers, 2025 report. This recognition underscores the company’s continued innovation and growing influence in the rapidly evolving Communications Platform as a Service (CPaaS) landscape.
The Omdia Universe report is a comprehensive industry benchmark report that evaluates CPaaS solution providers based on their ability to enhance customer interactions, deliver contextual and omnichannel communication capabilities, and provide scalable, future-ready technology. Intense Technologies earned this distinction based on the performance, innovation, and reach of its flagship platforms—UniServe™ Reach and Connect Transmission Services—which enable enterprises to drive intelligent, AI-powered Customer Engagement at scale.
UniServe™ Reach is a powerful AI-driven Customer Engagement Platform designed to orchestrate seamless communication across every touchpoint of the customer journey. It empowers enterprises to deliver hyper-personalized, timely messages across preferred channels—email, SMS, WhatsApp, web, and more, ensuring consistent, last-mile delivery and enriched customer interactions. Here’s how it empowers enterprises to lead with intelligence, agility, and precision:
- Unified Customer Segmentation & Personalization: Offers a segmentation module for importing customer data and creating unified profiles to enable hyper-personalized marketing and support journeys even without a native CDP. A consolidated interface for SMS, voice, and video-based customer support allows businesses to leverage contextual data for richer, more relevant service interactions.
- Drag-and-Drop Journey Designer: Empowers citizen developers with a Low-code/No-code, visual orchestration tool to build and deploy multichannel campaigns across SMS, voice, IVR, and messaging apps to accelerate time to market.
- Robust Communication Control Features: Includes job validation, message suppression, retry logic, metering, billing heads, short URL management, event-triggered messaging, delivery receipt repush (DLR), and gateway load balancing to ensure reliable, compliant, and cost-efficient communication.
- Send Time Optimization & Communication Suppression: Ensures each message is delivered at the most impactful time and over the customer’s preferred channel to improve engagement.
- AI-Powered Load Orchestration: Uses AI-based algorithms to route communication traffic intelligently and minimize latency, optimize performance, and scale with enterprise demand.
Validated by enterprise-scale implementations, UniServe™ Reach has consistently enabled leading organizations to streamline communication workflows, achieving up to 20% cost reductions. Its intelligent architecture delivers exceptional ROI while maintaining one of the lowest Total Costs of Ownership (TCO) in the industry. Purpose-built for impact, the platform not only boosts customer engagement but also accelerates conversion rates and enhances the end-to-end customer experience.
On this occasion, Mr. C. K. Shastri, Founder and Chairman at Intense Technologies said:
“This recognition by Omdia affirms Intense Technologies’ strategic focus on delivering transformative digital engagement solutions that help businesses stay ahead in a customer-first world. Enterprises today need more than just communication tools—they need intelligent engagement platforms that adapt in real-time. With UniServe™, we’re enabling businesses to deliver hyper-personalized experiences, unlock measurable growth, and stay ahead in a customer-centric economy. This acknowledgment reinforces our commitment to redefining enterprise communications with agility, scale, and precision.”
Access the complete Omdia Universe: CPaaS Platform Providers, 2025 analysis.
About Intense Technologies Limited
Intense Technologies is a publicly listed, AI-first, Platform-driven Services Company specializing in mission-critical solutions for communications, data management, and process automation across the BFSI, Telecom, and Government sectors. Through its innovative platforms, the company impacts a billion lives daily and processes over $25 billion in revenue data annually. Recognized by leading industry analysts such as Gartner, IDC, Aspire, Celent, and Omdia, Intense continues to empower enterprises with best-in-class IP-enabled platforms and services to help them achieve their digital-first goals.
Serving clients across four continents, Intense Technologies has helped leading banks achieve three-digit crore savings by centralizing and optimizing their customer communication processes. The company handles the delivery of 1 billion notifications annually, generates 50 million statements monthly, and has successfully onboarded over 1 billion subscribers.
Intense Technologies: BSE: 532326; ISIN: INE781A01025; Bloomberg: INTEC IN